Find out why 86% of marketers are investing more in research. Read the report

Close banner

Find out why 86% of marketers are investing more in research. Read the report

Close banner
Creative Roots
Creative Roots
Creative Roots
Creative Roots

Filter

How to analyze survey data: A step-by-step guide for marketers
How to analyze survey data: A step-by-step guide for marketers
How to analyze survey data: A step-by-step guide for marketers
How to analyze survey data: A step-by-step guide for marketers

How to analyze survey data: A step-by-step guide for marketers

Explore the seven steps to analyze data from a survey, from organizing your data to reviewing cross-tabs and integrating expert commentary.

8 B2B research panels to consider for your next data report
8 B2B research panels to consider for your next data report
8 B2B research panels to consider for your next data report
8 B2B research panels to consider for your next data report

8 B2B research panels to consider for your next data report

Learn how to find the best B2B research panel for your next data report, and explore some of the top vendors including Centiment, Pollfish, and SurveyMonkey.

Content atomization: A marketer’s guide to building a content pipeline from one asset
Content atomization: A marketer’s guide to building a content pipeline from one asset
Content atomization: A marketer’s guide to building a content pipeline from one asset
Content atomization: A marketer’s guide to building a content pipeline from one asset

Content atomization: A marketer’s guide to building a content pipeline from one asset

Learn how content atomization can break one asset into months of blog posts, social content, and videos that fuel your content calendar.

Insights from the 2026 State of Data-Driven Content Marketing report
Insights from the 2026 State of Data-Driven Content Marketing report

Insights from the 2026 State of Data-Driven Content Marketing report

Explore new findings from the State of Data-Driven Content report from Datalily and learn what B2B SaaS content marketing teams can do to drive ROI in 2026.

Why your creative team can make or break marketing research campaigns
Why your creative team can make or break marketing research campaigns

Why your creative team can make or break marketing research campaigns

With the right mix of analysts and creatives, here’s how you can launch marketing research campaigns that drive significant business results.

Why your marketing research team needs data analysts and content strategists
Why your marketing research team needs data analysts and content strategists

Why your marketing research team needs data analysts and content strategists

When content marketers and data analysts work together on the same marketing research team, you’ll see better content and stronger results. Here’s how.

The guide to data visualization in marketing
The guide to data visualization in marketing

The guide to data visualization in marketing

Learn the best practices for data visualization in marketing and tell better stories with your data-driven content.

The step-by-step marketing research process for B2B teams
The step-by-step marketing research process for B2B teams

The step-by-step marketing research process for B2B teams

Find out how B2B content teams conduct original research, and understand each step in the marketing research process.

AI agents for marketing teams: start smart, not fast
AI agents for marketing teams: start smart, not fast

AI agents for marketing teams: start smart, not fast

Learn the rules for successful AI implementation: slow down, adjust existing processes, and less is more.

Breaking through AI report fatigue with HubSpot for Startups
Breaking through AI report fatigue with HubSpot for Startups
Breaking through AI report fatigue with HubSpot for Startups
Breaking through AI report fatigue with HubSpot for Startups

Breaking through AI report fatigue with HubSpot for Startups

How HubSpot for Startups created its highest-performing campaign by focusing on go-to-market strategy instead of generic AI research.

Optimizing for AI overviews: Why original research still ranks
Optimizing for AI overviews: Why original research still ranks

Optimizing for AI overviews: Why original research still ranks

Learn why original research beats AI-generated content in search rankings. Discover actionable strategies to create data-driven content that drives traffic.

How leading B2B brands turn marketing research campaigns into revenue
How leading B2B brands turn marketing research campaigns into revenue

How leading B2B brands turn marketing research campaigns into revenue

See how top B2B SaaS brands use marketing research to generate qualified leads, and learn how to create, promote, and measure data-driven campaigns that drive business results.

What top B2B SaaS brands are doing in content marketing
What top B2B SaaS brands are doing in content marketing

What top B2B SaaS brands are doing in content marketing

The top B2B brands are investing in content marketing like micro reports, thought leadership, and templates.

Emerging keywords are so hot right now
Emerging keywords are so hot right now

Emerging keywords are so hot right now

Emerging keywords, or low volume keywords, are new terms people want more info on. Brands should rank for them early – here’s why.

How to stop worrying about metrics
How to stop worrying about metrics

How to stop worrying about metrics

When you understand the bigger picture of marketing and business strategy, it makes everything less stressful. Here’s a quick rundown.

Creative ways to find your brand identity
Creative ways to find your brand identity

Creative ways to find your brand identity

Having a consistent brand identity can help your company grow and expand your reach. Here are some creative ways to explore your brand.

How to improve collaboration between creative copywriters and web designers
How to improve collaboration between creative copywriters and web designers

How to improve collaboration between creative copywriters and web designers

Figuring out how to work with other creatives is key to learning and growing in your career. Here’s how.

How to incorporate a brand’s style guide without sacrificing personality
How to incorporate a brand’s style guide without sacrificing personality

How to incorporate a brand’s style guide without sacrificing personality

Brand style guides are a tool, not a barrier. Here’s how to infuse creativity into client work while staying on-brand.

The top online communities for female freelancers
The top online communities for female freelancers

The top online communities for female freelancers

Finding community can help you grow your freelancing career, and the female freelancing communities help lift each other up.

How to unblock your next creative block
How to unblock your next creative block

How to unblock your next creative block

Getting unstuck from a creative block can be hard – usually the best thing is to shake it off by stopping for a bit.

Why is writing conversational blog content so hard?
Why is writing conversational blog content so hard?

Why is writing conversational blog content so hard?

Writing for a magazine, marketing, or blog audience is challenging – it’s a mix of informative and casual. Here’s how to capture the right tone.

10 women owned marketing agencies
10 women owned marketing agencies

10 women owned marketing agencies

These agencies range from offering content marketing and web design services, to social media management, and everything in between.

Content marketing is a long game
Content marketing is a long game

Content marketing is a long game

Successful content marketing programs are built in months and years, not weeks — but the results are worth the wait.

Say no to keyword stuffing
Say no to keyword stuffing

Say no to keyword stuffing

Keyword stuffing doesn’t read well, and it doesn’t work. Here’s how to spot keyword stuffing approach blog writing strategically.

Content marketing & copywriting tools for beginners
Content marketing & copywriting tools for beginners

Content marketing & copywriting tools for beginners

Copywriting tools and content marketing tools can help make life easier for professional writers — and help them create content that converts.

TikTok SEO and the power of short form video marketing
TikTok SEO and the power of short form video marketing

TikTok SEO and the power of short form video marketing

TikTok is taking over as Gen Z’s preferred search engine. Here’s how to optimize short videos.

Top bookmarks + Chrome extensions for content marketers
Top bookmarks + Chrome extensions for content marketers

Top bookmarks + Chrome extensions for content marketers

Make your life easier and save tons of clicks with these Chrome extensions and bookmarks for content marketers.

TikTok marketing for B2B companies
TikTok marketing for B2B companies

TikTok marketing for B2B companies

TikTok is an excellent emerging platform for B2B marketing. Learn why it’s so popular and how to get started.

How to develop customer personas for marketing
How to develop customer personas for marketing

How to develop customer personas for marketing

The first step of any good B2B or B2C marketing strategy is understanding your target audience.

How to write for different channels and platforms
How to write for different channels and platforms

How to write for different channels and platforms

Writing for email isn’t the same as writing for Instagram. We’ll dive into the nuances you need to know.

24 gifts for creatives from women-owned businesses
24 gifts for creatives from women-owned businesses

24 gifts for creatives from women-owned businesses

Finding thoughtful gifts for creative people is hard. Here are some ideas for gifts for copywriters, designers, and other creatives — all from small women-owned businesses.

How do you measure the ROI of content marketing?
How do you measure the ROI of content marketing?

How do you measure the ROI of content marketing?

Measuring the success of content marketing is more than a 1:1 analysis of cost versus leads.

4 marketing design projects to outsource to an experienced creative team
4 marketing design projects to outsource to an experienced creative team

4 marketing design projects to outsource to an experienced creative team

From time-sensitive reports to brand-building, creative design and marketing agencies can be a gamechanger for your business.

10 examples of great marketing research reports from 2022
10 examples of great marketing research reports from 2022

10 examples of great marketing research reports from 2022

Find inspiration for your next marketing survey report. See how industry-leading brands design, develop, + promote proprietary data reports.

Content marketing trends to know in 2023
Content marketing trends to know in 2023

Content marketing trends to know in 2023

The latest content marketing data, best practices, and recommendations from the top sources, plus our predictions for the future of digital content marketing.

11 cute desk accessories for creatives from small businesses
11 cute desk accessories for creatives from small businesses

11 cute desk accessories for creatives from small businesses

Personalize your workspace with these great desk decor ideas for creatives from small businesses.

Creative project management is the key to successful content marketing campaigns
Creative project management is the key to successful content marketing campaigns

Creative project management is the key to successful content marketing campaigns

Here’s why streamlined project management is essential to being more creative.

10 reasons market and consumer research reports are valuable investments for brands
10 reasons market and consumer research reports are valuable investments for brands

10 reasons market and consumer research reports are valuable investments for brands

Publishing proprietary research is a lead generation and brand awareness tool top brands use to grow.

HubSpot and DoorDash just released Q1 23 earnings — and international investments are paying off
HubSpot and DoorDash just released Q1 23 earnings — and international investments are paying off

HubSpot and DoorDash just released Q1 23 earnings — and international investments are paying off

A look at Q1 2023 earnings from SaaS businesses.

What Google’s latest I/O updates mean for content marketers at B2B brands
What Google’s latest I/O updates mean for content marketers at B2B brands

What Google’s latest I/O updates mean for content marketers at B2B brands

How the announcements from Google I/O 2023 will impact content marketing strategy and the biggest takeaways for B2B brands.

How to find a SaaS content marketing agency partner (that gets you)
How to find a SaaS content marketing agency partner (that gets you)

How to find a SaaS content marketing agency partner (that gets you)

Here are a few SaaS content marketing companies working with top software brands. Plus, ways to get the most out of a creative agency relationship.

How brands can do AR + VR marketing and approach mixed reality content
How brands can do AR + VR marketing and approach mixed reality content

How brands can do AR + VR marketing and approach mixed reality content

Is Apple’s new VR headset going to cause a boom in mixed reality marketing campaigns? Let’s discuss how brands can prepare.

Exploring AI in content marketing + how tech brands are using AI tools
Exploring AI in content marketing + how tech brands are using AI tools

Exploring AI in content marketing + how tech brands are using AI tools

AI tools are all the rage. But how are marketing teams at leading B2B SaaS companies actually using them? Let’s explore.

Why is product-led content taking over SaaS marketing?
Why is product-led content taking over SaaS marketing?

Why is product-led content taking over SaaS marketing?

Leading SaaS brands are changing their marketing strategy to product-led content over traditional MQLs alone. Why?

25 top marketing industry trends reports from 2023
25 top marketing industry trends reports from 2023

25 top marketing industry trends reports from 2023

Some of the best marketing survey reports from 2023 & marketing campaign inspiration for the year ahead.

What SaaS companies get wrong about market research
What SaaS companies get wrong about market research

What SaaS companies get wrong about market research

Conducting market research is one thing, maximizing it for business growth is another. Here’s what most SaaS brands are getting wrong about market research.

Content marketing rooted in data, lifted by creativity — meet Datalily
Content marketing rooted in data, lifted by creativity — meet Datalily

Content marketing rooted in data, lifted by creativity — meet Datalily

Meet Datalily, formerly CXD Studio, and explore our innovative approach to data-driven content marketing and research for B2B SaaS brands.