Insights

Explore new findings from the State of Data-Driven Content report from Datalily and learn what B2B SaaS content marketing teams can do to drive ROI in 2026.

With the right mix of analysts and creatives, here’s how you can launch marketing research campaigns that drive significant business results.

When content marketers and data analysts work together on the same marketing research team, you’ll see better content and stronger results. Here’s how.

Learn the best practices for data visualization in marketing and tell better stories with your data-driven content.

Find out how B2B content teams conduct original research, and understand each step in the marketing research process.

Learn the rules for successful AI implementation: slow down, adjust existing processes, and less is more.

Learn why original research beats AI-generated content in search rankings. Discover actionable strategies to create data-driven content that drives traffic.

See how top B2B SaaS brands use marketing research to generate qualified leads, and learn how to create, promote, and measure data-driven campaigns that drive business results.

Emerging keywords, or low volume keywords, are new terms people want more info on. Brands should rank for them early – here’s why.

When you understand the bigger picture of marketing and business strategy, it makes everything less stressful. Here’s a quick rundown.

Figuring out how to work with other creatives is key to learning and growing in your career. Here’s how.

Getting unstuck from a creative block can be hard – usually the best thing is to shake it off by stopping for a bit.

Writing for a magazine, marketing, or blog audience is challenging – it’s a mix of informative and casual. Here’s how to capture the right tone.

Successful content marketing programs are built in months and years, not weeks — but the results are worth the wait.

Keyword stuffing doesn’t read well, and it doesn’t work. Here’s how to spot keyword stuffing approach blog writing strategically.

TikTok is taking over as Gen Z’s preferred search engine. Here’s how to optimize short videos.

Make your life easier and save tons of clicks with these Chrome extensions and bookmarks for content marketers.

The first step of any good B2B or B2C marketing strategy is understanding your target audience.

Measuring the success of content marketing is more than a 1:1 analysis of cost versus leads.

Find inspiration for your next marketing survey report. See how industry-leading brands design, develop, + promote proprietary data reports.

The latest content marketing data, best practices, and recommendations from the top sources, plus our predictions for the future of digital content marketing.

Here’s why streamlined project management is essential to being more creative.

Publishing proprietary research is a lead generation and brand awareness tool top brands use to grow.

Here are a few SaaS content marketing companies working with top software brands. Plus, ways to get the most out of a creative agency relationship.

Is Apple’s new VR headset going to cause a boom in mixed reality marketing campaigns? Let’s discuss how brands can prepare.

AI tools are all the rage. But how are marketing teams at leading B2B SaaS companies actually using them? Let’s explore.

Some of the best marketing survey reports from 2023 & marketing campaign inspiration for the year ahead.

Conducting market research is one thing, maximizing it for business growth is another. Here’s what most SaaS brands are getting wrong about market research.