Hubspot
Engaging 40K+ marketers with the latest trends year after year
About the Client
HubSpot is a leading all-in-one contact relationship management (CRM) platform for businesses.
Services
Data Visualization
Data Analysis
Market Research
Copywriting
Content Strategy
Visual Design
The Challenge
Use data to turn readers into leads
Our challenge was to translate report viewers into leads, engage existing audiences, and bring new marketers into the HubSpot ecosystem. To provide value for the audience of intermediate to advanced marketers, we planned to transform HubSpot survey data into an engaging downloadable report with shareable data visualizations, product and content CTAs, and actionable leadership insights.
Project Results
Annual Report Downloads
Average Net New Contact Rate
Average Return on Investment
Landing Page Conversion Rate
*Stats based on 2023-2024 reports
Our Approach
Blend creativity and data storytelling to add value
Every strategic marketing campaign starts with a deep understanding of the audience, the product, and the project goals. Together with the HubSpot team, we identified what the audience of tech-savvy marketers wanted, and analyzed what worked from previous reports.
Next, we developed a report framework for HubSpot and their partners. Our work included:
Identifying the most searchable and optimized headlines
Creating report outlines
Conducting data analysis
Copywriting and added commentary
Sourcing expert quotes
Extracting insightful takeaways and tips for marketers
The Results
New leads, engaged contacts, and a strong ROI
By turning data into an actionable benchmark report with new data every year, we help HubSpot engage more marketing professionals and build trust with their audience.
From 2021 to 2022, we helped HubSpot increase the net new contact rate for the State of Marketing Report by 44%, bringing new, engaged marketers into their ecosystem. Then, we helped the team increase downloads by 50% year over year from 2023 to 2024. For companies like HubSpot, who have a strong lead nurturing program, net new contacts are the gold standard for annual campaigns like the State of Marketing. The ROI for industry reports is well-worth it, and HubSpot has seen over a 100% return on investment from past campaigns.
Datalily has been incredible to work with, and I recommend them to all of my teammates. We are very impressed by their attention to detail, timelines, and professionalism. I can always count on the quality of their work.
